Denim Code

TrendHunter: Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”

Simple and glamorous:
- The consumer can choose not only their jeans but their universe: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programs, listen to the news…..
- A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people…
- Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.

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